Course description
Presented by Shahriar Coupal, Director of Advertising Policy and Practice at the Advertising Standards Authority, this handy 30-minute webinar will explore the ASA’s regulation of online advertisements.
Topics discussed will include the regulatory framework and working arrangements with statutory bodies, ads in paid-for and non-paid for space, and reactive and proactive regulation.
Key focus areas (such as influencer advertising and scam ads) will also be explored, along with sanctions, emerging legislative initiatives, and much more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Join Shahriar Coupal of the Advertising Standards Authority (‘ASA’) which explores the ASA’s regulation of online advertisements.
What You Will Learn
This webinar will cover the following:
- The regulatory framework: ASA and working arrangements with statutory bodies
- Remit
- Ads in paid-for and non-paid for space online
- Reactive and proactive regulation online
- Key focus areas: for example, influencer advertising, scam ads
- Sanctions
- Regulation and the role of companies in the online advertising supply chain
- New and emerging legislative initiatives
- The future
Expenses
MBL Seminars Limited
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