Introduction to Business Marketing and Social Media Marketing QLS Level 3

This Introduction to Business Marketing and Social Media Marketing QLS Level 3 course bundle is designed to provide you with the foundational knowledge and skills to excel in these interconnected fields. In today's competitive business landscape, effective marketing and harnessing the power of social media are vital for businesses to connect with their target audience, build brand awareness, and drive growth. Whether you're an aspiring marketing professional, a business owner seeking to enhance your marketing efforts, or an individual with a passion for social media, this course serves as your gateway to understanding the fundamental principles and strategies that underpin successful business marketing and social media marketing campaigns.  Throughout this comprehensive programme, you will explore the key components of business marketing and delve into the dynamic world of social media marketing. You will gain insights into market research, target audience analysis, branding, marketing communication, and strategic planning. Additionally, you will discover how social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can be leveraged to engage with customers, drive brand awareness, and generate leads. What next? Upon completion of this Introduction to Business Marketing and Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR. Here are some job roles within the marketing and social media industry:

• Social media coordinator
• Digital marketing assistant
• Marketing communications
• Social media marketing manager
• Content marketing specialist
• Digital marketing coordinator
• Brand marketing assistant
• Social media analyst
• Marketing assistant
• E-commerce marketing specialist

These job titles reflect the diverse range of roles that can benefit from the knowledge and skills acquired through this course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.

Course Content

Introduction to Business Marketing QLS Level 3

Unit 1 What marketing does

• Introduction to marketing
• Marketing and value
• The value chain
• Markets
• Corporate objectives
• Target markets
• Marketing mix

Unit 2 Products and markets

• Marketing and growth
• Market life cycles
• Marketing strategies at different stages of the life cycle
• Market share
• Patenting
• Product portfolios
• The Boston matrix

Unit 3 Price and competition

• Competition
• Adding value
• The competitive compass
• Product ranges
• Tactical pricing

Unit 4 Place and market segments

• Inbound logistics
• What place means for an industry
• Market segmentation
• Deciding how to segment a market
• Segmentation and value
• Segmentation and place

Unit 5 Promotion

• Promotional activities
• Life cycle and promotion
• Promoting to different market segments
• Promoting what people value
• Different kinds of advertising

Social Media Marketing Level 3

Unit 1 Requirements for social media marketing

• Benefits of social media marketing
• Differences between traditional media and social media
• Top social media platforms available
• Laws and legislation relating to social media

Unit 2 Your business and social media

• Defining your business vision, aims, objectives and goals
• The positive and negative effects of social media on business
• Psychology and social media
• Selecting appropriate social networking tools

Unit 3 Developing your social media strategy

• Social media policy and your business
• Key steps to developing a social media strategy
• Analysing risk and developing a contingency plan
• Measuring the success of social media

Unit 4 Implementing social media tools

• Current social media landscape and business trends
• Explore social media campaigns
• Benefits of various social media tools
• Integrating social media tools into your business plan

Unit 5 Monitoring social media tools

• Measuring business performance
• Social media monitoring tools
• Digital marketing media tools and your business

Unit 6 Evaluating your business strategy

• Reviewing your business plan
• Using strategic analysis tools
• Identifying key changes within your business plan
• Implement changes in your business plan