Key Account Management
Key Account Management - A 2-day in-house training programme
In a highly interactive format, this in-house training course will address the importance of key accounts to many organisations and key skills and behaviours for effective key account management. Participants of this in-house training course will receive a full overview of best practice in key account management and practical techniques for making the most of key accounts.
Participants will learn skills and techniques for proactively managing key accounts, rather than reacting to unexpected events in the account. This will help key account managers to anticipate customers' needs, maximise their satisfaction with their service and maintain high-value, long-term relationships with these clients.
On an individual basis., the programme will help delegates understand where they would like to be with the key account management skills, how they can achieve their goals and receive helpful feedback from colleagues and trainers.
***Flexible interest-free payment plans available***
Upcoming start dates
Suitability - Who should attend?
This in-house training programme is suitable for teams and companies wishing to train their account managers sales team members in new key account management and planning techniques. This course is relevant to team members of all levels of experience, whether they are beginners or advanced practitioners wishing to brush up on their skills.
Training Course Content
Delivered within the frameworks of each organisation, this in-house training course will discuss the following topics:
- Introduction
- Implementing a customer focused, quality service approach
- The key account management process
- How to reveal and make added-value contributions to the client’s business
- The client’s perspective
- Penetrating the account
- Determining key account strategies and plans
- The essential steps to creating effective key account plans
- Customer profiling, situation analysis, the Client’s business environment.
Expenses
In-house Training
We offer cost-effective and convenient training solutions delivered in-house for a minimum of 6 delegates.
Please enquire for an in-house training quote.
Request information - obligation free
Customer Outreach Award
We believe that it should be easy for you to find and compare training courses.
Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.
Reviews by course attendees
Average rating 5
Thanks Chris for the training last week. I would be interested in the coaching if that offer still stands?
Thanks for running a great course for us Chris! I learnt a lot about key account management and
Thanks for running a great course Chris! 😊