Course description
We stand on the brink of a technological Fourth Industrial Revolution that will fundamentally alter the way we live. Businesses need to understand their changing environment, challenge the assumptions of their current organisation and continuously innovate where they can. Consumers are no longer passive - they have become empowered customers. There’s no doubt we’ve arrived at the moment the "Empowered Consumer” takes control. So how does a business compete in such a market and how do you get the new consumer to purchase your product or service? This course will give you some valuable tools that can be utilised with every business
On this short course you'll cover:
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Understand the Fourth Industrial Revolution.
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Explore the challenges & opportunities of Artificial Intelligence.
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Discuss the characteristics of the changed consumer.
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Explore how to compete in this evolving business environment.
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