Professional Training
4.7 (3 Reviews)

Sales Account Management

BMS Performance, In London (+3 locations)
2 days
2 days
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Course description

Sales: Account Management

Developing the skills to objectively review accounts and identify areas for growth and opportunities

A thoroughly enlightening 2 day account management workshop to focus on account retention and account growth. It is a practical course aimed at all sales professionals who manage transactional, contractual or strategic business relationships with their customers. 

The sales training course has components of theory, discussion and practical, interactive sessions including real strategic account planning, account mapping and initiative setting activities.

Training objectives

• To understand the four key elements of successful account management
• To review and enhance current account management methods
• To define the elements of an effective and strategic account plan

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Suitability - Who should attend?

Account management is a skill needed by all that manage ongoing relationships with customers. Suitable for people in internal or external sales roles that deal with a number of decision makers at all levels in multiple functions.

Training Course Content

  • Dealing with customer and market challenges
  • Being the flexible Account Manager
  • Adopting a structured approach
  • Adapting to different business cultures
  • Establishing authority and influence
  • Increasing your contact surface in an account
  • Relationship types
  • Balancing relationships with reward
  • Staying ahead of the competition
  • Planning and delivery for success
  • Managing internal alignment
  • Time management techniques
  • Maintaining quality and exceeding expectations
  • Creating your strategic account plans


Average rating 4.7

Based on 3 reviews.
Reviews are published according to our review policy.
Write a review!
Siri Muang
23 Aug 2019
Account Management.

One of my favourite courses so far. Des is a great mentor, taught me more than just work skills but also life skills.

Challenged my thinking and taught me different perspecti...

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Lucy Cooper
30 Jul 2019

It was a good course.

I thought the first day was really good. I didn't get as much out of the second day but still found it very worthwhile attending.


David Slaviero
17 Jul 2019
Briliantly delivered!

Informative, interesting and realistic. Brilliantly delivered by the trainer


£795 + VAT

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