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BMS Performance Limited: Sales Training Experts

Exceptional companies develop exceptional people.

Promoting the sales function of your business as a professional and credible vocation will transform the perception of the role and the performance of the people.

A robust and practical sales training programme will revolutionize the performance and capability of your team, generating a sustainable increase in sales performance and create a succession plan for your business.

We’ve been helping businesses improve the performance of their sales teams for almost 30 years, so we know what success looks like. With our track record, expertise and technology we deliver a blended learning programme of classroom training, eLearning, coaching and mentoring to maximise your teams potential and to develop highly skilled sales people that deliver results.

Each year we run in excess of 100 public training courses and hundreds of bespoke programmes for our clients.

Our syllabus of Public Courses include:

  • Foundation Selling
  • Business Telephone Selling
  • Negotiation Skills
  • Presentation Skills
  • Account Management
  • Performance Coaching for Managers
  • Performance Selling
  • Assertiveness Training 
  • Time Management
  • Interviewing Sales People
  • Personal Brand

Sales Apprenticeships 

BMS Performance is approved to deliver the Level 4 Sales Executive Apprenticeship Standard.

The 14 month programme has been designed to deliver structured sales training to new and existing sales teams, using the funds accrued in your digital account.

The blended learning programme includes a series of classroom modules, combined with eLearning, Virtual Classrooms and 1-2-1 Coaching support.

We can guide you through how we can deliver the Standard to your business and how to coach and support your people through their training programme. .

Show all courses with BMS Performance


Open / Scheduled
Sales Length Price Location Reviews
Business Telephone Selling 2 days 795 GBP Multiple (3)
5.0 (4)
Foundation Selling 3 days 1,250 GBP Multiple (3)
4.6 (8)
Performance Coaching 2 days 995 GBP Warrington
5.0 (3)
Performance Selling 2 days 795 GBP Multiple (4)
5.0 (4)
Personal Brand 1 day 395 GBP Coventry
Sales Account Management 2 days 795 GBP Multiple (4)
4.5 (2)
Sales Assertiveness 1 day 395 GBP Coventry
Sales Negotiation Skills 2 days 795 GBP Multiple (4)
5.0 (2)
Sales Presentation Skills 2 days 795 GBP Multiple (4)
4.0 (1)
Time Management 1 day 395 GBP Coventry
Apprenticeship training for companies
Sales Management
Level 4 Sales Executive Standard Apprenticeship 14 months Nationwide

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Katrina Laksa
Really enjoyed the course. Audrey was amazing and helpful, she has definitely improved my telesales skills.
George Bridgman
Brilliant course, provided lots of information that can be taken back into the workplace and develop my sales techniques in the future.
Victoria used stories and insights to bring the models to life. It was clear how they would be applicable to sales scenarios. Enjoyed the training over the 2 days.

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BMS Performance

4-6 Throgmorton Avenue
EC2N 2DL London

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BMS Performance
Course rating
Based on 26 reviews
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