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BMS Performance Limited: Sales Training Experts

Exceptional companies develop exceptional people.

Promoting the sales function of your business as a professional and credible vocation will transform the perception of the role and the performance of the people.

A robust and practical sales training programme will revolutionize the performance and capability of your team, generating a sustainable increase in sales performance and create a succession plan for your business.

We’ve been helping businesses improve the performance of their sales teams for almost 30 years, so we know what success looks like. With our track record, expertise and technology we deliver a blended learning programme of classroom training, eLearning, coaching and mentoring to maximise your teams potential and to develop highly skilled sales people that deliver results.

Each year we run in excess of 100 public training courses and hundreds of bespoke programmes for our clients.

Our syllabus of Public Courses include:

  • Foundation Selling
  • Business Telephone Selling
  • Negotiation Skills
  • Presentation Skills
  • Account Management
  • Performance Coaching for Managers
  • Performance Selling
  • Assertiveness Training 
  • Time Management
  • Interviewing Sales People
  • Personal Brand

Sales Apprenticeships 

BMS Performance is approved to deliver the Level 4 Sales Executive Apprenticeship Standard.

The 14 month programme has been designed to deliver structured sales training to new and existing sales teams, using the funds accrued in your digital account.

The blended learning programme includes a series of classroom modules, combined with eLearning, Virtual Classrooms and 1-2-1 Coaching support.

We can guide you through how we can deliver the Standard to your business and how to coach and support your people through their training programme. .

Show all courses with BMS Performance


Professional Training
Open / Scheduled
Sales Length Price Location Reviews
Business Telephone Selling 2 days From 795 GBP Multiple (3)
4.8 (5)
Foundation Selling 3 days From 1,250 GBP Multiple (3)
4.8 (19)
Performance Coaching 2 days From 995 GBP Warrington
5.0 (4)
Performance Selling 2 days From 795 GBP Multiple (4)
5.0 (6)
Personal Brand 1 day From 395 GBP Coventry
Sales Account Management 2 days From 795 GBP Multiple (4)
4.7 (3)
Sales Assertiveness 1 day From 395 GBP Coventry
Sales Negotiation Skills 2 days From 795 GBP Multiple (4)
5.0 (4)
Sales Presentation Skills 2 days From 795 GBP Multiple (4)
4.7 (3)
Time Management 1 day From 395 GBP Coventry
Corporate Training for Teams
Bespoke Sales Performance Nationwide
Level 4 Sales Executive Apprenticeship 14 months Nationwide
Customer Service
Bespoke Customer Engagement Nationwide
Apprenticeship training for companies
Sales Management
Level 4 Sales Executive Standard Apprenticeship 14 months Nationwide

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Average rating 4.8

Based on 46 reviews

Really enjoyed the way Suk delivered the course. He is very enthusiastic and uses a practical method instead of lots of theory with plenty of interesting exercises
Jim Mulcahy
The Course was well delivered and facilitated by Nick and format was informative and engaging. I would recommend to others.
Great course with some excellent and practical tips to improve my sales conversions!

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BMS Performance

4-6 Throgmorton Avenue
EC2N 2DL London

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Institute rating
Based on 46 reviews
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