Course description
It's said that a picture tells but the copy sells. Copywriting has a very specific function - to win sales or leads. To achieve that requires techniques that are very different from journalism, report writing or blogging. This virtual classroom seminar with Mel Henson of copywriting agency Words that Sell provides guidance on how to write copy that gets results.
It is ideal for anyone who writes copy as part of their job, but has never had any formal training and would like to feel more confident. Topics will include: the tricks that make good copywriting; how to write faster (and it enjoy it more); the AIDA framework for successful copy plus understanding your target audience.
Benefits, features and tone of voice will be explored, as will tips and tricks to give your copywriting a professional edge. Getting inspiration and writing even when you're not in the mood will also be outlined in this valuable session.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
It is said that a picture tells but the copy sells.
Copywriting has a very specific function - to win sales or leads. To achieve that requires techniques that are very different from journalism, report writing or blogging.
This virtual classroom session provides practical guidance on how to write copy that gets results, while representing your business in the best way possible, with writing exercises to help cement the learning.
It is ideal for anyone who writes copy as part of their job, but has never had any formal training and would like to feel more confident, write faster and enjoy the process.
What You Will Learn
This live and interactive session will cover the following:
- What is copywriting?
- Techniques to write copy faster and enjoy it more
- Planning for better results
- How people buy; the AIDA framework for successful copy
- Understanding your target audience
- Benefits and features - what they are and how to use them
- Brand voice - how to choose the right words
- How to craft an email subject line that gets opened
- Weaving in keywords for Search Engine Optimisation (SEO)
- Tips and tricks to give your copywriting a professional edge
- Common amateur mistakes and how to avoid them
- Getting inspiration - writing even when you're not in the mood
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...