Course description
The CMA has found that around 40% of green claims made online could be misleading consumers, and both the ASA and the CMA are clamping down on ambiguous green claims.
Presented by Geraint Lloyd-Taylor, Partner in Lewis Silkin LLP’s Advertising & Marketing Team, this webinar will help you navigate the current requirements when it’s time for you or your clients to ‘talk green’.
The webinar will define ‘misleading’, and will discuss important recent ASA rulings, latest advice on claims such as ‘net zero’, CMA investigations into greenwashing, and what to do if ASA upholds a complaint, plus much more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
While it is good news for the planet that sustainability is a growing factor in consumer purchasing decisions, the bad news for brands/advertisers is that making even the most basic environmental claim has become increasingly difficult.
The CMA has found that around 40% of green claims made online could be misleading consumers, and both the ASA and the CMA are clamping down on ambiguous green claims.
This webinar will help you navigate the current requirements when it’s time for you or your clients to ‘talk green’.
What You Will Learn
This webinar will cover the following:
- Defining misleading
- Important recent ASA rulings
- Latest advice on claims such as ‘net zero’
- CMA investigations into greenwashing
- Potential fines for greenwashing
- What to do if ASA upholds a complaint
- Managing reputational damage
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...