Course description
The live entertainment industry is being dramatically reshaped by a new wave of emerging technologies such as virtual and augmented reality, AI and wearable devices.
Market players, including event planners, broadcasters, advertising companies, music rights holders and even the talent have a myriad of new opportunities to seize on in order to develop new revenue sources, attract more customers through personalised immersive experiences and unlock insights from the wealth of data that can be gathered.
Inevitably the law must play catch-up and this gives rise to some complex legal issues, particularly in the areas of IP, broadcasting and sponsorship rights and data protection. This fascinating webinar with Hayley Brady of Herbert Smith Freehills will explore the latest developments and the legal implications that follow.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
The live entertainment industry as we know it is in the process of being dramatically reshaped by a new wave of emerging technologies such as virtual reality and augmented reality, artificial intelligence, and wearable devices.
Live events also represent the most direct way to monetise a digital entertainment or media relationship in the physical world.
Market players, including event planners, broadcasters, advertising companies, music rights holders and even the talent (from sports stars through to singers) have a myriad of new digital opportunities to seize on in order to develop new revenue sources, attract and engage more customers through personalised immersive experiences and unlock insights from the wealth of data that can be gathered along the way.
Inevitably the law must play catch-up and this gives rise to some complex legal issues, particularly in the areas of intellectual property, broadcasting and sponsorship rights and data protection.
This webinar will explore the latest developments in the live entertainment industry and the legal implications that follow.
What You Will Learn
This webinar will cover the following:
- Holographic technology and its potential to revolutionise concert-going
- Applications of virtual reality and augmented reality for live events - offering audiences worldwide a front row experience from the comfort of their living rooms
- The 'Smart Stadium' - enabling event organisers to make live events more unique and engaging than ever (both before, during and after the show)
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...