Corporate Training for Teams
4.5 (2 Reviews)

Excellent Account Management

STL, Nationwide
1 day
1 day
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Excellent Account Management

STL courses

  • By the end of the course you will be able to:
    • Identify top accounts
    • Use a proven account planning process
    • Develop and maintain multiple relationships
    • Apply strategic business goals
    • Assess barriers to success, account and individual perspective
    • Be in step with business objectives to ensure optimum performance
    • Ongoing appraisal of customer needs to ensure smooth account management

What to expect

  • 24 months post training support included .
  • Tailored and bespoke programme options .
  • Our experienced training and logistics team in the last 23 years have assisted 207,983 people .
  • Over 14,157 organisations trained .
  • We are rated 'Excellent' on Trustpilot and 98.7% of our customers recommend us .
  • Delivery UK wide and international (75+ countries delivered) .

Suitability - Who should attend?

Sales professionals already on a committed path of continuous improvement, those looking to refresh their understanding and desire to be successful or those wishing to enter a sales related role.

Training Course Content

Understand your current situation

Define your current role
Apply a SWOT analysis to accounts
In team and customer politics
Review of competitive market activity
Decision makers and processes

Setting strategic business objectives

Understand customer's ROI (return on investment) expectations
Appreciate the importance of setting personal and business objectives

Relationship management

Prioritise which account contacts to review
Managing relationships with effective communication and building rapport

Barriers to success

Interpersonal skills
Personal outlook
Time management
Influencing and negotiating
Fact finding and questioning

Key course takeaways and agreed next steps

Setting clear objectives with commitment to review and improve
Five point account review plan of action


Prices on application. Contact us for quote.

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Reviews by course attendees

Average rating 4.5

Based on 2 reviews.
Reviews are published according to our review policy.
Write a review!
Rebecca Farrell; Account Manager
10 Mar 2016
Excellent Account Management

Most useful topic: Reminder of some planning activities

David Maguire; Account Manager
23 Feb 2016
Excellent Account Management

More role play would be good to practice some of the language to use with certain types of clients Practical things like good practice in managing account information. Build...

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1 Northey Street, 2nd Floor, CA House
E14 8BT London


Helping businesses improve performance with proven learning and development solutions. London-based with a global reach. STL seek to provide an unrivalled value and quality service, enabled by our strong working culture. Our 500+ courses deliver learning solutions across leadership and...

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