Introduction to Marketing
- You will understand and apply essential marketing principles, tools and techniques that can support business growth. The course gives delegates a means for better understanding their organization and customers, and a set of processes that can be used to create, communicate and deliver value that benefits the organization and its stakeholders.
What to expect
- 24 months post training support included .
- Tailored and bespoke programme options .
- Our experienced training and logistics team in the last 23 years have assisted 204,432 people .
- Over 14,060 organisations trained .
- We are rated 'Excellent' on Trustpilot and 98.8% of our customers recommend us .
- Delivery UK wide and international (75+ countries delivered) .
Suitability - Who should attend?
Contact us for details
Training Course Content
Marketing: Part of the Process
Understanding the importance of marketingMarketing plan vs. marketing initiatives
Marketing vs. branding
Marketing vs. advertising
Marketing vs. sales
Marketing in a new business ecosystem
Building a Foundation for Marketing Success
Conducting a situational analysis of customers, company, business and competitionUnderstanding the product features vs. benefits
Defining your problem or opportunity
Developing your research plan
Collecting and analysing data
Knowing your target audience
Developing and Launching Your Marketing Strategy
Establishing a strategic direction that meets your business objectivesCrafting a call to action
Tactics: the marketing mix focused on the 7Ps (product; people; position; physical evidence; place; price; and promotion)
Activation: communication channels to engage your target audience
Defining success factors
Creating a marketing calendar: strategic imperatives
Launching your strategy for success
Measuring and Monitoring Progress
Leveraging analytical tools for website conversionsAnalysing data (in relation to your business objectives)
Comparing performance vs. success factors
Revisiting objectives and adjusting marketing tactics
Personal assessment - What will you implement from this learning?
Action planning
Expenses
Prices on application. Contact us for quote.
Request information - obligation free
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STL
1 Northey Street, 2nd Floor, CA House
E14 8BT London
STL
Helping businesses improve performance with proven learning and development solutions. London-based with a global reach. STL seek to provide an unrivalled value and quality service, enabled by our strong working culture. Our 500+ courses deliver learning solutions across leadership and...
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