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Introduction to Marketing

Course summary
2 days
Corporate Training for Teams
STL courses

Introduction to Marketing

Courses never cancelled. Last minute rescheduling. 24 month delegate support forum. And more... You will understand and apply essential marketing principles, tools and techniques that can support business growth. The course gives delegates a means for better understanding their organization and customers, and a set of processes that can be used to create, communicate and deliver value that benefits the organization and its stakeholders.

STL virtual classroom training

We all have to accept our preferred face-to-face method just isn't an option right now. However, virtual classroom training that we have developed offers some benefits which can make it seem less of a compromise and more of a viable interim training solution. 

Our virtual classroom training is delivered by the same team responsible for achieving industry leading customer satisfaction ratings with face-to-face training, so rest assured you are in safe hands.

Suitability - Who should attend?

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Training Course Content

Marketing: Part of the ProcessUnderstanding the importance of marketingMarketing plan vs. marketing initiativesMarketing vs. brandingMarketing vs. advertisingMarketing vs. salesMarketing in a new business ecosystemBuilding a Foundation for Marketing SuccessConducting a situational analysis of customers, company, business and competitionUnderstanding the product features vs. benefitsDefining your problem or opportunityDeveloping your research planCollecting and analysing dataKnowing your target audienceDeveloping and Launching Your Marketing StrategyEstablishing a strategic direction that meets your business objectivesCrafting a call to actionTactics: the marketing mix focused on the 7Ps (product; people; position; physical evidence; place; price; and promotion)Activation: communication channels to engage your target audienceDefining success factorsCreating a marketing calendar: strategic imperativesLaunching your strategy for successMeasuring and Monitoring ProgressLeveraging analytical tools for website conversionsAnalysing data (in relation to your business objectives)Comparing performance vs. success factorsRevisiting objectives and adjusting marketing tacticsPersonal assessment - What will you implement from this learning?Action planning


Prices from £1800. Promotional rates often available the further ahead you book. Contact us for quote.

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Provider: STL

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Greater London
STL, 2nd Floor, Cruising Association House
E14 8BT 1 Northey Street

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