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What is Coaching?

Coaching is a valuable tool utilised by professionals working in people development. Specifically, it is a highly refined set of methodologies for instructing and training individuals or groups, with the ultimate goal of achieving a specific standard or developing a certain skill set.

Through coaching courses, those involved in training staff will learn how coaching is applied within organisations in order to promote the personal development of its employees. During times of transition and culture change within a company, coaching support can be extremely useful in achieving organisational objectives.

Generally speaking, coaching entails the development of a person's skills and knowledge, resulting in performance improvement and, ideally, the fulfillment of objectives. Whether professionally or personally, coaching can have a dramatic impact. Coaching courses typically last for short periods and focus on specific skills and objectives.

Coaching employees towards better performance

Considering that coaching is ultimately about releasing people's full potential, training in coaching should be seen as an investment to an organisation, not an additional cost. Coaching in a professional setting is about helping companies and individuals to develop, maintain focus and become more efficient.

There are many elements to coaching and just as much variety in delivery methods. Coaching courses may include seminars, workshops, and supervised practice. By incorporating coaching techniques, companies and managers can create a working environment that is conducive to creativity, productivity, efficiency, and employee development.

Aspects of coaching to consider in its implementation include how to manage and deliver coaching in an organisational setting, managing the stakeholders involved and finally, recognizing when coaching is appropriate and required.

Personal coaching - goals for success

Coaching courses can help you to focus on your goals, identify your obstacles, and recognise opportunities to apply and improve your personal strengths. Personal coaching is often used by managers and employees alike to find a balance between personal and work life.

Try coaching courses to explore and unlock your potential for success. Participants of coaching courses learn valuable skills in concentration, goal-setting, follow-through and self awareness that can be directly applied to personal and professional endeavors.

Neuro-Linguistic Programming

Neuro-Linguistic Programming (NLP) is a branch of coaching based on the way in which the brain processes language to create our perceived realities. In practice, NLP utilises specified communication skills to stimulate change in an individual's behaviour. NLP can be applied in both personal and organisation settings to improve relationships and interpersonal skills.

Coaching certificates

There are a number of reputable international organisations that offer certification in coaching.

ICF - International Coaching Federation

The ICF is an independent organisation that certifies individuals and accredited coaching schools. To become a certified trainer, one must complete the required hours of approved training, documented experience, recommendations, and have successfully completed the test.

ICC - International Coaching Community

The ICC is a not-for-profit organisation offering trainer certification in 18 different countries. Certifications range from introductory levels to corporate and executive coaching.

IAC - International Association of Coaching

IAC's certification is based on a candidate's completion of a nine-part training test (so-called "Coaching Masters). No prior experience is required.

INLPTA - International NLP Trainer's Association

INLPTA stands for the NLP trainers association (NLP - Neuro-linguistic programming). The organisation certifies coaches who practice and teach NLP coaching. The certification requires a specified amount of training hours and successful completion of the theoretical and practical tests.

Frequently asked questions

  • Coaching qualifications are certifications that demonstrate a coach's skills and expertise. They are important as they help coaches develop and enhance their skills and enable them to work professionally.

  • There are various types of coaching qualifications available, such as Life Coaching, Executive Coaching, Performance Coaching, and Business Coaching.

  • Having coaching qualifications can demonstrate that you have invested time and effort in developing your skills and knowledge as a coach, which can be an advantage in the job market. It's important to also demonstrate your practical coaching experience and the results you have achieved in your coaching practice, as this can be just as important to potential employers.

  • A coaching qualification can open up several career opportunities in various fields, including executive coaching, life coaching, career coaching, sports coaching, health and wellness coaching, and more. You can work as an independent coach, in-house coach for organisations, or work with coaching firms. 

  • Coaching qualification timelines vary from a few days to several years depending on the programme and level of qualification. Short courses can take a few days/weeks, certificate programmes a few months/year, diploma programmes 1-2 years, and degrees 2-4 years. Practical experience requirements may also add to the timeline.

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Case Study
Coaching Focus Group

Observed success:

  • Supplier Viewpoint scores have increased since the start of the programme
  • Every Voice Matters data is used to tailor workshops and coaching discussions and tackle personal obstacles that stand in the way of achieving personal and organisational goals
  • A bespoke report of areas of great practice produced to share with all colleagues, celebrating success
  • A collection of opportunities for further development which have all been individually actioned, providing different training opportunities, additional coaching topics, support materials, and further cultural change discussions at senior levels.
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Practitioner Diploma in Executiv...
Academy of Executive Coaching

Lucy Day is an accredited executive coach and International Coaching Federation Associate Certified Coach. Coming from a background in service transformation and behavioural change at director-level and with a wealth of experience in enabling board-level leaders, senior managers and healthcare professionals to become more effective, Lucy chose to professionalise her coaching skills with the AoEC in 2020. Now running her own practice, here Lucy talks about her experience of coach training on the Practitioner Diploma in Executive Coaching programme.

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Springer Nature
Coaching Focus Group

Observed success:

  • Additional “mini” version of the project, deployed across the UK, USA, and Germany.
  • A bespoke report of areas of great practice produced to share with all colleagues, celebrating success
  • A collection of opportunities for further development which have all been individually actioned, providing different training opportunities, additional coaching topics, support materials, and further cultural change discussions at senior levels.
Read more
The Principles of Data Storytelling

Telling stories using your data has never been easier. Data storytelling sits at the crossroads of art and science and utilises both to improve insights. Today, there are a wide range of programs (take a look at somePower BI basics) that can take the data produced by your business and visualise it in a range of different ways, with the idea that utilising this visual language makes understanding complex and often dry data much easier...

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Let's Redefine What is Possible ...
Manufacturers Network

In recent years, we have been lucky enough to be on our own improvement journey, working with some of the world’s most effective manufacturing organisations and leading minds in the sector. This has helped us to discover a phenomenal amount about ourselves and how we can enhance our level of service delivery, developing an armoury of fresh ideas on how we can support businesses with knowledge transfer and accountable learning.

And so, the Manufacturers Network was born. It isn’t just a management consultancy or an education provider – it’s a network of manufacturing professionals with a common goal: to be the best we can be for our customers. We don’t pretend to have all the answers. Instead, we supplement our education and on-site support programmes with knowledge sharing experiences to facilitate opportunities to learn from each other to identify solutions through self-discovery.

We’re incredibly ambitious and look forward to sharing new support services with our customers.

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