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What is career coaching? How can career coaching courses help?

Career coaching courses are an essential step for professionals wishing to help others achieve their professional goals. Career coaches guide struggling and ambitious professionals to develop their skills strategically, make positive decisions and advance in their career.

Career coaching helps professionals in carving a path to the best job available by exploring career options and tools available to them. Not only does it facilitate starters in the job market but is also associated with career development and change in career. Career coaches do not help provide job, but assess job opportunities, openings, expertise in the field of the professionals with compassion, honesty, perception and without any ulterior motives.

Why become a career coach?

Career coaching courses and professional career coaches help instill confidence in professionals. In today’s complicated web of job market, it is difficult for people to make a confident and informed decision about what to do with their future, which career path to choose. Information failure often leads to unfamiliarity about job availability and accessible fields of work. This makes a career coaching profession extremely valuable for the pool of applicants looking for their next steps in their careers.

Qualifying as a career coaching does not require a particular set of academic credentials, even though a growing number of degree programmes are being launched by training organisers and universities to train interested individuals in career coaching. Career coaches are largely dependent on their credibility as a coach because the work involves decision making and advice for or on behalf of them if delegated to by the professionals on their career. Training courses in career coaching address all the key aspects of succeeding as a career coach.

Career coaching degrees and professional training will strengthen a coach's own CV and help attract and retain more customers.  Career coaching can be given by anyone informally or formally but what really are sought after in the business world are the qualifications of a professional with insight into the job market, someone who can give advice without being bias. Career coaching courses provide participants with a picture of the job prospects for the individuals, informs them about human interactions and the market demand for career coaches.

Training provisions and outcomes of career coaching courses

Training courses in career coaching often conclude with an acknowledgement or accreditation in completion of the process. Someone who has trained should be able to give professional helps like production of CV for the their clients, shed light on career directions, assessing work performance, show ways to find suitable job, take aptitude and career tests such as psychometric tests and be objective in all matters.

Training methods and availability

Career coaching helps untangle the complications of the perplex job market and is therefore growing extensively owing to the concentration of people who have entered the job market without actual professional help and the  growing acceptance of internalised benefits of such help. Courses in career coaching come in a wide range of online and face-to-face formats. Working professionals in a counseling or managerial function may even receive job training in career coaching from the firm they are working in.

Job prospects for career coaches

  •         Counselling psychologist
  •         Trainer in career coaching
  •         Career coach for big/ small firms

People with a great sense of the contemporary business world and its perplexing job market should opt for a career in professional counselling on jobs.

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Case Study
Tesco
Coaching Focus Group

Observed success:

  • Supplier Viewpoint scores have increased since the start of the programme
  • Every Voice Matters data is used to tailor workshops and coaching discussions and tackle personal obstacles that stand in the way of achieving personal and organisational goals
  • A bespoke report of areas of great practice produced to share with all colleagues, celebrating success
  • A collection of opportunities for further development which have all been individually actioned, providing different training opportunities, additional coaching topics, support materials, and further cultural change discussions at senior levels.
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Practitioner Diploma in Executiv...
Academy of Executive Coaching

Lucy Day is an accredited executive coach and International Coaching Federation Associate Certified Coach. Coming from a background in service transformation and behavioural change at director-level and with a wealth of experience in enabling board-level leaders, senior managers and healthcare professionals to become more effective, Lucy chose to professionalise her coaching skills with the AoEC in 2020. Now running her own practice, here Lucy talks about her experience of coach training on the Practitioner Diploma in Executive Coaching programme.

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Springer Nature
Coaching Focus Group

Observed success:

  • Additional “mini” version of the project, deployed across the UK, USA, and Germany.
  • A bespoke report of areas of great practice produced to share with all colleagues, celebrating success
  • A collection of opportunities for further development which have all been individually actioned, providing different training opportunities, additional coaching topics, support materials, and further cultural change discussions at senior levels.
Read more
OVO Energy
Coaching Focus Group

OVO was launched in 2009 as a market disruptor, and in 10 years grew to 1,900 employees and over 1 million customers. In 2020, SSE Energy Services joined the OVO family, and the business became the UK’s third-largest energy supply company with 6,000 employees and 5 million customers.

As part of their commitment to drive human progress through clean affordable energy for everyone, OVO is investing in coaching for its 750 people leaders. Their aim is to create an inclusive, progressive culture which will empower their people to thrive and ultimately benefit their customers across the country.

To aid this, OVO partnered with Coaching Focus in 2021 to develop a skills development and mindset-shifting programme for all 750 people leaders, named “The OVO Way of Coaching”.

OVO and Coaching Focus worked in collaboration to create a bespoke programme, that aligns with their people’s needs, ways of working and language, whilst helping achieve the wider goal of creating the inclusive and progressive culture mentioned.

Currently, around a third of the people leaders have undertaken the programme, with short-term benefits already being realised.

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