Professional Training
4.3 (3 Reviews)

Cold Calling

Benchmark Training, In Leeds
1 day
1 day

Course description

Cold Calling by Telephone: 1-Day Training, Open Course or In-House Training

Do you often try to sell something over the phone and find that the would-be client is not interested or does not have the time to speak to you at that moment?

This 1-day workshop will make cold calling simple by breaking your sales calls into six distinct areas: objective planning, engaging the receptionist, catching the attention of the decision-maker, persuasive vocabulary,  recovery lines for handling objections, and closing effectively and succinctly.

The learning style of this cold calling course is a mix of competitions and quizzes, practical theory, practical sessions, and discussion where we can tackle any cold calling issues you have in your organisation.

Suitability - Who should attend?

  • Anyone within your company who is charged with finding new customers through phone contact – be it cold calling, following email shots, mailers or networking contacts.
  • This workshop is also available as in-house training for organisations.

Outcome / Qualification etc.

When you leave this course, you will be equipped with the skills to engage and sell your future cold call clients.

Training Course Content

This course will cover the following topics:

The 6 Distinct Areas of Cold Calling

  • Objective planning: Know where you want to be to how you get to get to the client
  • Making the first call: Engaging with the receptionist and getting that gatekeeper to help you get to the decision-maker
  • Speaking with the decision-maker: Using an opening hot button statement, 5 distinct area of questioning to help you find the benefit to offer
  • Persuasive vocabulary to help you hit the mark every time
  • Recovery lines for handling objections
  • Closing effectively and succinctly

Why choose Benchmark Training

Founded in 1987 - Proud to keep refreshing training to keep up to date and successful!

80% customers are recommendations / returning, 20% are new from marketing

Training designed to be fun, interactive and relevant


Average rating 4.3

Based on 3 reviews.
Write a review!
Rachel Rawson
29 Jul 2022
The follow on emails really endorse the learning

Love these Margaret. I am printing them out and laminating them to keep on my desk. They are great to look through before you make a call and even better to grab if you find yo...

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Khalid Barakzai
02 Jun 2020
Lively and motivational

Great feedback from training session yesterday I really enjoyed this morning and I’ve taken away lots of thought provoking ideas. Thanks for the lively and motivational se...

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John Boulton
02 Jun 2020
30 years on and I'm still ...

"I’ll always remember in one of your training courses that you should keep a photo near the phone that makes you happy so you always answer the phone with a smile in your voice ...

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  • The cost of this course is £200 + VAT and this fee covers all instruction and materials.
  • Free parking is available.
  • This course is also available as in-house training. Please enquire for details.

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Benchmark Training
Stables, c/o Old School House, Biggin
LS25 6HJ North Yorkshire

Train with Benchmark - In-House or Open Courses in Leeds 

If you or your organisation needs to build skills in reception work, cold calling, team leadership, personal sales, debt collection, handling difficult people, train the trainer or presentation skills, Benchmark will deliver a comprehensive one to three-day training and participants...

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