Corporate Training for Teams

Introduction to Sales Negotiation

STL, Nationwide
1 day
1 day
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Introduction to Sales Negotiation

STL courses

  • At the end of this course delegates will be able to confidently employ techniques and strategies that will help them to negotiate. They will understand how to achieve a win-win situation that addresses the needs of both parties.

What to expect

  • 24 months post training support included .
  • Tailored and bespoke programme options .
  • Our experienced training and logistics team in the last 23 years have assisted 206,447 people .
  • Over 14,122 organisations trained .
  • We are rated 'Excellent' on Trustpilot and 98.7% of our customers recommend us .
  • Delivery UK wide and international (75+ countries delivered) .

Suitability - Who should attend?

This training course is ideal for any sales staff, account manager or purchasing manager who are either new to the negotiation process or who find themselves struggling to get the results they desire from the situation. They may not have negotiated before in any official position or received any prior training, instruction or defined expectation of the sales negotiation process.

You may also wish to consider our assertiveness training London courses.

Training Course Content

Understanding Negotiation in Sales

Negotiation: what, when and why?
The process of negotiation
Different styles, transactional, collaborating and creative

Preparing for Sales Negotiation

Preparation and planning
Personality profiling - Reading the style of the fellow Negotiator
Communication styles
Building Rapport/Relationships
Determine optimum success options

Understanding Possible Negotiation Outcomes


Working towards Win-Win Negotiations

Initiating, proposing and achieving win-win sales outcomes
Determining limits
Enquiring and listening
Overcoming objections
Opening, conducting and closing negotiations
Applying a win-win approach

Personal Action Plans


Prices on application. Contact us for quote.

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