Corporate Training for Teams
4.8 (5 Reviews)

Fundamentals of Selling

STL, Nationwide
1 day
1 day
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Fundamentals of Selling

STL courses

  • By the end of this course you will be able to:
    • Deal confidently with sales appointments
    • Plan and effectively manage a successful sales meeting
    • Sell with authenticity, built on integrity and authority
    • Address and resolve customer objections
    • Read a customer's buying signals and when to progress the sale
    • Be familiar with top online sales resources

What to expect

  • 24 months post training support included .
  • Tailored and bespoke programme options .
  • Our experienced training and logistics team in the last 23 years have assisted 207,678 people .
  • Over 14,151 organisations trained .
  • We are rated 'Excellent' on Trustpilot and 98.8% of our customers recommend us .
  • Delivery UK wide and international (75+ countries delivered) .

Suitability - Who should attend?

Sales professionals new to their role, experienced sales people looking to brush up and benefit from new approaches.

Training Course Content

Set the quality level

Understand your personality and how others perceive you
Identify the motives driving a customer purchase
Develop confidence and authority
Be aware of business opportunities

Establishing customer contact

6 steps to a perfect sales call
Dealing with gatekeepers and no names policies
Communicating your value proposition
Agreeing next steps

The Sales Meeting

First impressions count
Gain agreement on key goals
Establish customer requirements
Creating and relating potential solutions
Leveraging marketing resources; customer testimonials, reviews, case studies
Make referral requests a habit

Objection handling

Identify and address objections
Knowing the difference between an objection and concern
Convert an objection into an opportunity

Customer commitment

Spot buying signals
Key steps to closing business

Sales resources

Group share on popular sales CRM's
Customer prospecting using social media

Key course takeaways and agreed next steps


Prices on application. Contact us for quote.

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Reviews by course attendees

Average rating 4.8

Based on 5 reviews.
Reviews are published according to our review policy.
Write a review!
16 May 2023

Most useful topic: How to use our values

16 May 2023

I wish we had more time! Thank you Phil; it was great

16 May 2023

Most useful topic: Issues questions

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E14 8BT London


Helping businesses improve performance with proven learning and development solutions. London-based with a global reach. STL seek to provide an unrivalled value and quality service, enabled by our strong working culture. Our 500+ courses deliver learning solutions across leadership and...

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