Do you want to help your company grow and ensure the right messages reach the right customers? Then step into the exciting and fast-paced world of marketing!
Whether you're working or looking to work at a private sector business or a public sector organisation, there is a role for marketing in most companies from across all industry sectors.
If you're looking to start your career in marketing, marketing training courses will give you the qualifications and knowledge to land a marketing role. There are also a range of marketing training courses for experienced marketing professionals looking to develop their skills in specific areas.
You can expect to learn some of the following topics when you undertake a marketing training programme:
- Customer journey
- Customer segmentation
- Develop a marketing strategy that meets business objectives
- Implement a marketing plan
- Measure the performance of a marketing plan
- Industry regulations pertaining to promotions and marketing
- Various marketing avenues including social media marketing
Browse our top 10 marketing courses of 2021 below to start your learning journey today!
When organisational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline.
This course will give you an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. Marketing management will equip you with contemporary core concepts that can be applied to the marketplace.
The course includes site visits to organisations relevant to the course so delegates can develop an understanding of how their contemporaries function in the real-world.
There are many ways to market a product or service, but which ones are right and which are wrong? What are the different marketing methods, in the first place? How do you establish the best way of undertaking the marketing process?
This Marketing for Business course can answer many of your questions and makes learning about marketing clear and straightforward. Through easy-to-follow tutorials, you will gain a comprehensive understanding of the following:
- Marketing’s role
- Analyse your business and develop a coherent marketing strategy
- Develop your marketing process tactically
- Align your organisation to meet your marketing aims and objectives
- Launch your marketing plan and measure the success of your plan
This Advertising and Marketing course offers the opportunity to develop the creativity, knowledge, and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This course covers topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing. Learners will develop a comprehensive understanding of the role of advertising and marketing in business and society.
You will have the opportunity to apply marketing techniques at both the strategic and operational levels, implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives.
Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals.
This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
In this course, you will learn to:
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategy to create a marketing plan that supports the growth of your small business
- Use six steps to create, implement, and review a marketing plan
- Leverage the best of Internet and social media marketing
This two day in-house course is designed to help your staff master the key principles and techniques of effective marketing, enhancing their confidence in making marketing-related decisions.
They will confidently create marketing plans that deliver value to your business, enabling them to make better marketing decisions as a result.
The in-house session is delivered on your company premises allowing your employees to assimilate knowledge and skills in a familiar environment, but can also be delivered in Hemsley Fraser's state-of-the-art training facility. Tailoring is available upon request.
This Business Management with Marketing degree is designed to give you the skills you need to succeed in the marketing industry and the wider business world. This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a marketing career that’s data driven and digitally led.
You’ll learn business as it really is in the corporate and entrepreneurial world of London, through regular industry events, interaction with industry partners and start-ups in residence, guaranteed internships (subject to eligibility criteria) and lots of opportunities to build your employability skills through the Talent Development programme.
You'll explore contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors.
In this training course, you will learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
During your Qualification in Data and Analysis, you will learn to:
- Identify the drivers of value, risk and cost in data used by the marketing department
- Plan your organisational strategy for data collection and management
- Create an effective data management strategy that adheres to current and forthcoming legislation and regulation
- Build a secure data management culture that enables marketing innovation
The world of marketing is highly competitive and the number of applicants looking to break through in to this fast moving industry is always high. So, if you want to stand out and get the job, you’ll have to prove you’ve got the practical skills and knowledge required.
This Marketing Assistant Diploma has been developed to give you the skills you need to work in a specialist marketing agency, in-house for a company with its own marketing department or to generally take on marketing responsibilities.
You’ll learn about product life cycles, marketing plans, using social networks as a marketing tool, and mobile marketing, along with effective business communication and how to master the widely used Microsoft Office software including Word, Excel, PowerPoint and Outlook.
On completion of the course you will receive a prestigious Marketing Assistant Diploma - and 200 CPD points.
The course is ideal for you who are looking to launch your career in Marketing, as you will gain an accredited certificate and qualification in Marketing. This will build you CV and open up job options.
The Marketing Assistant Diploma provides a broad range of skills, knowledge and confidence needed to progress in a modern Marketing career.
The Diploma consists of 4 modules:
- Introduction to Marketing Course
- Introduction to Digital Marketing Course
- PowerPoint for Sales and Marketing Course
- Excel for Sales and Marketing Course
This financial training course is aimed at Compliance and Marketing professionals with responsibility for creating or approving advertisements and other communications for investment products. It will help you understand and comply with FCA regulatory expectations.
Making extensive use of case studies and examples, this practical course will help Marketing and Compliance professionals keep up to date with the evolving rules, guidance and standards in this critical area of business and regulatory risk.
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