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Cross-cultural negotiations can falter for a whole variety of reasons.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

What does it take to be a successful public speaker?

When it comes to negotiations, having the edge on the other side can make all the difference.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.